LOCAL SEO / PLUMBERS
Every plumber search ends in a map pack, a set of ads and a wall of directories selling your own customers back to you. Ranking your own site changes the economics: the enquiry comes to your phone, without a per-lead fee attached and without three other plumbers quoting against you.
A burst-pipe search and a bathroom-renovation search behave differently. Emergency pages exist to produce one tap, the call. Planned-work pages exist to win the comparison stage. One template for both wins neither.
A directory can outrank your website on some terms, but it cannot take your place in the map pack, which is reserved for actual local businesses. Profile, reviews and local signals put you there, and that is where the urgent calls happen.
Pages for the areas you genuinely serve, chosen from search data rather than a blind suburb list, so each page earns its ranking instead of diluting the rest.
Queensland requires the QBCC licence number on all advertising including websites, and New South Wales wants licence details in every ad. We build the compliance into the pages, where it doubles as the trust signal a worried homeowner is looking for.
A quiet system that asks the happy customer at the right moment, inside Google's rules. No incentives, no gating, just steady volume with replies that sound like you.
FOR PLUMBERS
The directories are enormous, and that is the point of them. hipages alone reports more than twelve million jobs posted and a new one every 25 seconds, which is real demand. The model is the catch: a subscription, then a fee per lead, and the same lead sold to several plumbers at once. Tradies on the forums report fees of thirty dollars and up for enquiries that go quiet, and the race to respond first becomes a race to quote lowest.
A ranking of your own inverts that. The searcher who finds you in the map pack calls you alone. The page costs the same whether it brings one job or forty, and the asset compounds instead of expiring when the subscription stops. The honest version of this pitch: directories can still make sense as fill-in volume while the rankings build, and we will tell you when they do.
FOR PLUMBERS
A blocked drain at 9pm is searched on a phone, decided in minutes, and won by whoever appears in the map pack with strong reviews and an obvious phone number. A bathroom renovation is searched for weeks, compared in detail, and won by the site that reads like a professional outfit. The same plumber does both jobs. The same page cannot.
So the build splits. Emergency pages are stripped to the call, with after-hours clarity and suburb coverage. Planned-work pages carry the depth that wins a considered quote. And in Queensland and New South Wales the licence details sit on every page, because the law requires them in advertising and because a licence number is the fastest trust signal a stranger can check.
THE FIRST 90 DAYS
Start with a fortnight of truth: where you rank suburb by suburb, what the directories are actually costing per won job, and how your review base compares with the three plumbers currently holding the map pack. Then the 90 days runs to a plan, measured in calls.
Book the callRankings and review gaps mapped, the Google Business Profile rebuilt with proper categories and service areas, and licence details placed across the site.
Emergency and after-hours pages for the suburbs with proven volume, built to produce one tap, with call tracking live from the first week.
Renovation and installation pages with real depth, and a review ask wired into job completion so the base grows every week.
Suburb coverage extends where the data says it should, directory spend rebalances as your own calls climb, and pages that do not earn their place get fixed or cut.
WHAT HAPPENS WHEN YOU ENQUIRE
Pick a time and bring one workflow. Nothing is charged, and there is no form maze or sales script to sit through.
We look at your real figures, work out what the issue is costing you and pick the first thing worth fixing. If it does not stack up, we say so.
One workflow examined and one honest recommendation, whether or not you hire SevenLens. No obligation and no follow-up pressure.
CLIENT REFERENCE
Every project has solved a real business problem and saved a huge amount of manual work. We own everything we paid for, and we stay because we like working with Stuart, not because we are locked in.
WHO YOU WORK WITH
SevenLens is founder-led. Stuart Asta designs, builds and stands behind every engagement, with no account managers and no handovers.
You own everything: the code, the accounts, the data and the documentation. Another provider could take over tomorrow. Clients stay because the work earns its place, not because they are locked in.
About SevenLensHOW PRICING WORKS
SevenLens does not sell packages off a shelf. Every engagement starts with a dollar figure on the problem it solves, so you see the return before you commit. If the maths does not stack up, we tell you before you spend, not after.
COMMON QUESTIONS
Not on every term, and pretending otherwise would be selling. But the map pack is reserved for real local businesses, plenty of suburb and service searches are winnable, and every job from your own site arrives without a lead fee and without a race against three other plumbers quoting the same work.
Tradies on the forums report lead fees of thirty dollars and up for enquiries that often go nowhere. Local SEO is work up front that compounds: a page that ranks this month keeps answering searches next year at no extra cost. On a call we will put both numbers side by side for your area, and if leads are still the cheaper channel for you, we will say so.
Usually not. The sensible sequence is to keep whatever directory volume pays while your own rankings build, measure both channels per won job, then shift budget as the map pack starts producing. Burning the boats on day one is drama, not strategy.
Only the ones with proven searches. A page for every suburb in the metro is how sites get ignored by Google. We build where the volume is real, watch what gets indexed and what earns calls, and extend one ring at a time.
Google Business Profile changes can show within weeks. Organic rankings for competitive local terms usually build over two to four months, which is why we track calls and enquiries from the start rather than waiting on rankings alone.
Yes, all of it. The code, accounts, data and documentation are yours from day one. There is no lock-in, and another provider could take over if you ever wanted.
Stuart Asta, the founder. The person on your first call designs the work and stands behind it, with no account managers, no handovers and no offshore team you never meet.
We will tell you on the first call. A clear no is more useful than the wrong project, and it costs you nothing to find out where you stand.
WHERE TO START
Bring the searches you want to win. On a short call we will check how you rank for them now, what is holding the position back and whether local SEO is the fastest way to more jobs, or whether something else pays back sooner.
Book a call