Google Ads management

A flat fee, never a percentage of your spend.

Campaign build and ongoing management for a flat monthly fee. Never a percentage of ad spend, so the incentive stays honest: the job is ads that convert, not a bigger budget.

Get your free plan Three sizes

How soon it runs: Two weeks
You own: The ad account, in your name, with the budget in it
Runs monthly: The whole service, on a flat fee

No figure appears on this page. Your free plan comes back with the price of every size, and with what the whole job costs together.

What it is

Campaign build and ongoing management for a flat monthly fee. Never a percentage of ad spend, so the incentive stays honest: the job is ads that convert, not a bigger budget.

Ads are the fastest lever you can pull: they can be live this week, aimed at people already searching for what you sell. The catch is that ads only pay off pointed at a site that converts, with tracking that records what happened. That is why this needs the website first and measurement always.

The fee is flat on every tier, never a percentage of spend. A percentage pays the manager more when you spend more, which is exactly the wrong incentive. Your budget stays in your own account, in your own name, and I will say plainly when a budget is too small to learn from.

This is for you if

You need enquiries this month, not after SEO compounds
A previous agency charged a percentage and spent accordingly
You tried ads yourself and fed the meter without learning anything
Your competitors are buying the searches you should own

One of these is usually enough. If none of them is true, this is not the first thing I would build for you, and the plan will say so.

Why it comes where it does

Ads are the fastest lever you can pull: they can be live this week. They only pay off pointed at a site that converts, which is why this needs the website first.

Website design and build has to be in place before this is worth building. Your free plan brings that in for you when you pick this, so the order is right and nothing gets paid for twice.

Worth knowingNeeds the website first. Ad spend is separate and stays in your own account.

Three sizes, by scope

The sizes differ by how much is in them, not by how well it is done. Start at the size that matches the business today; moving up later is normal.

The Essentials

One campaign, run properly.

One campaign built from keyword research
Ad copy written and tested
Negative keywords maintained so junk clicks stop early
Conversion tracking verified against the live account
A monthly report in plain English

Two weeks

The usual choice

The Standard

Full account management. Most businesses choose this.

Everything in the size before, plus:

Full campaign structure across your services
Ad copy retired and replaced on results
Budget pacing watched through the month
Landing page recommendations from the search data

Two weeks

The Works

The account as a weapon.

Everything in the size before, plus:

Weekly optimisation instead of monthly
Landing page split tests run against real spend
Competitor auction insight reviewed monthly
Offline conversions imported, so the account learns from closed deals

Two weeks

The figure for each of the three sizes is not published here, because it depends on what else you are building at the same time. Build your free plan and the figure for each size comes back with it, along with what the whole job costs together.

How it is built

01
Conversion tracking checked and fixed before a dollar is spent.
02
Keyword research: what your customers search, and what you should not pay for.
03
The build: campaign structure, ad copy, and a negative keyword list from day one.
04
Launch at a budget that can teach us something, with pacing watched through the first month.
05
Ad copy retired and replaced on results, not on opinion.
06
A monthly report in plain English: what was spent, what came back, what changes next.

Before you decide

Three things people get wrong.

They sayWe tried Google Ads and it did not work.

Usually one of three things was true: no conversion tracking, so nothing could be judged; ads pointed at a page that did not convert; or a budget too small to learn from. All three are fixable, and all three get checked before spend starts.

They sayGoogle runs the account well enough on automatic.

Automation optimises towards whatever you tell it a conversion is. Point it at bad data and it gets efficiently worse. The tracking is what makes the automation useful.

They sayWe should bid on our own brand name, it is cheap.

Sometimes, and sometimes it buys clicks you were getting free. It depends on whether competitors are bidding on you, which is a thing to check rather than assume.

Your options

The alternatives, side by side.

Doing it yourself and hiring it out are both real answers. Here is how the three compare on the things that actually decide it.

Slide the table sideways to read every column.

Option	What it costs	What you own	Time	Outcome
Run the account yourself	Your time, plus the spend you learn on	The account, which is the important part	Live this week	Money spent, lessons expensive
Hire an agency on a percentage of spend	A percentage that rises every time you spend more	Sometimes an account in their name, which you lose when you leave	Two to four weeks to onboard	Managed, with the incentive pointing at your budget
This management	A flat monthly fee, never a percentage	The ad account, in your name, with the budget in it	Two weeks to live	Ads judged on jobs won, not clicks bought

In practice

Measurement before spend

One account I audited was buying clicks with no conversion tag firing at all. Every dollar was untracked. Measurement gets fixed before spend does, every time.

Straight answers

Questions I get asked about this.

01Why a flat fee instead of a percentage of spend?

A percentage rewards a bigger budget. A flat fee rewards the work. The incentive should sit with your results, not your spend.

02How much ad budget do I need?

The budget is yours to set and it stays in your own account. I will tell you honestly if a budget is too small for the market you are in.

03How long before we see results?

Enquiries can arrive in the first week. Judging the account properly takes a month or two, because a fortnight of data mostly measures luck.

04What happens to the account if we stop?

It stays yours. It is in your name with your billing on it, and my access is removed. Nothing is rebuilt from scratch if you go elsewhere.

Also in marketing

What sits next to this.

Paid social

Meta, Instagram and Pinterest, run as experiments.

See all of marketing

The next move

Google Ads management, priced in context.

The free plan asks a few questions about the business, then comes back with this service at the size that fits, anything that has to come first, and the figure for each part and for the whole job. Nothing is charged and nothing is booked at the end of it.

Get your free plan stuart@sevenlens.co

Get your free plan