Email marketing

The only audience you own.

Email marketing set up and then run for you. Sequences that welcome, nurture and sell, sent from infrastructure that actually lands in the inbox.

Get your free plan Three sizes

The standard size takes: Four weeks
You own: The list, the platform account and the sequences, in your name
Runs monthly: The work that keeps it growing

No figure appears on this page. Your free plan comes back with the price of every size, and with what the whole job costs together.

What it is

Email marketing set up and then run for you. Sequences that welcome, nurture and sell, sent from infrastructure that actually lands in the inbox.

The list is the only audience you own. Every other channel charges rent to reach your own customers, and the rent goes up whenever the platform pleases. Email costs nearly nothing per send, compounds with every customer you add, and keeps working when the ad account is paused.

Deliverability is proven here, not assumed. I check the DNS records that decide whether you land in the inbox, clean the list so you never pay to email dead addresses, and test the full send and reply path before campaigns go out. I once traced a single drifted DNS record that silently killed every send for a week: that is the failure mode this prevents.

This is for you if

Your customer list lives in an invoice system and never hears from you
Repeat business happens by luck, not by schedule
The last newsletter went out some time last year
You are renting every audience you reach

One of these is usually enough. If none of them is true, this is not the first thing I would build for you, and the plan will say so.

Why it comes where it does

Rented audiences vanish when a platform changes its rules. The list is yours, costs nothing to reach, and compounds with every customer you add.

Nothing has to be built before this one, so it can be the first thing you do. Your free plan still puts it in order against everything else you are considering.

Three sizes, by scope

The sizes differ by how much is in them, not by how well it is done. Start at the size that matches the business today; moving up later is normal.

The Essentials

The foundation and a welcome.

Platform set up in your name, on your domain
Deliverability checked at DNS level: SPF, DKIM and DMARC
A welcome sequence written for you
One campaign send a month, reported plainly

Two weeks

The usual choice

The Standard

Sequences that sell. Most businesses choose this.

Everything in the size before, plus:

Nurture and win-back sequences written for you
List cleaning so you never pay to email dead addresses
A campaign calendar and up to four sends a month
Open, click and revenue reporting monthly

Four weeks

The Works

Email as a revenue department.

Everything in the size before, plus:

Full lifecycle flows: welcome, nurture, win-back, post-purchase
Segmentation by behaviour and purchase history
Weekly sends with subject line testing
Quarterly list-growth review with concrete next steps

Six weeks

The figure for each of the three sizes is not published here, because it depends on what else you are building at the same time. Build your free plan and the figure for each size comes back with it, along with what the whole job costs together.

How it is built

01
The platform set up in your name, on your own domain.
02
Deliverability at DNS level: SPF, DKIM and DMARC checked, then the full send and reply path tested.
03
Your existing customers imported and cleaned, so you never pay to email dead addresses.
04
The welcome sequence written, then the nurture and win-back sequences.
05
Capture points on the site and at the point of sale, so the list grows on its own.
06
Monthly sends and a report on opens, clicks and revenue per send.

Before you decide

Three things people get wrong.

They sayEmail is spam and people hate it.

People hate mail they did not ask for. Mail from a business they have already bought from, sent at a sensible rate with something useful in it, gets opened. The unsubscribe rate tells you the truth either way.

They sayOur customers are not on email.

They pay invoices by email and get their bank statements by email. What they are not on is the channel you were going to rent instead.

They sayWe send from the office inbox, so deliverability is fine.

A campaign sent from a normal inbox is the fastest way to have your business email marked as spam. The setup separates the two and proves the DNS records that decide whether you land at all.

Your options

The alternatives, side by side.

Doing it yourself and hiring it out are both real answers. Here is how the three compare on the things that actually decide it.

Slide the table sideways to read every column.

Option	What it costs	What you own	Time	Outcome
Send one yourself when you remember	An afternoon, twice a year	The list, wherever it currently lives	Now	A newsletter last year, nothing since
Hire an agency or a freelancer	A retainer, or a fee per campaign	Sometimes a list inside their account, which is a problem later	Ongoing	Sends happen, deliverability rarely checked
This engine	A build, then a monthly fee	The list, the platform account and the sequences, in your name	Four weeks	Sequences running, deliverability proven, revenue reported

In practice

Deliverability is proven, not assumed

I once traced a single drifted DKIM record that silently killed every send for a week. The full send and reply path gets tested before campaigns go out.

Straight answers

Questions I get asked about this.

01Is email still worth it?

It is the highest-return channel most small businesses have, precisely because it is unfashionable. The list is yours, the cost per send is close to zero, and nobody can change the rules on you.

02We do not have a list yet.

Then the setup includes how you build one: capture points on the site and at the point of sale, and a welcome sequence that makes joining worth it.

03How often should we send?

Monthly is enough to stay known, weekly suits a store with something new to say. What matters more is that every send has a reason to exist.

04Can we use the customer list from our invoicing system?

Where they are your own customers and you have a basis to contact them, yes, and cleaning that list is part of the setup. Bought lists are not something I will send to.

Also in search and traffic

What sits next to this.

Programmatic SEO

A page for every question your market asks.

Local SEO and Google Business Profile

Be the business the map suggests.

See all of search and traffic

The next move

Email marketing, priced in context.

The free plan asks a few questions about the business, then comes back with this service at the size that fits, anything that has to come first, and the figure for each part and for the whole job. Nothing is charged and nothing is booked at the end of it.

Get your free plan stuart@sevenlens.co

Get your free plan