Search and traffic
Every service in this group, what each one fixes, and the order to do them in.
You need this if
What is in this group
01
A page for every question your market asks.
Programmatic SEO builds a researched inventory of pages rather than one page at a time. I find the searches your customers actually run, group them by intent, and ship a page for each one that clears a quality bar.
First moveKeyword and intent research: the searches your market actually runs, grouped by what the searcher wants.
Programmatic SEO, in full02
Be the business the map suggests.
Local SEO is how nearby customers find you: the Google Business Profile, reviews, and pages for the areas you serve. If you win work in a service area, this is the shortest path to the phone ringing.
First moveI check what the map currently shows for your searches, and where your competitors sit.
Local SEO and Google Business Profile, in full03
The only audience you own.
Email marketing set up and then run for you. Sequences that welcome, nurture and sell, sent from infrastructure that actually lands in the inbox.
First moveThe platform set up in your name, on your own domain.
Email marketing, in fullHow they fit together
Nothing here has to be bought at once. This is the sequence I would build it in, and it is the sequence your free plan puts it in.
One page ranks for one intent. An inventory ranks for hundreds, compounds month on month, and you own every page outright. It also builds the landing pages Google Ads runs against, so the two are usually bought together.
Searches with local intent convert faster than anything else you can buy. The businesses at the top of the map results are not there by accident.
Rented audiences vanish when a platform changes its rules. The list is yours, costs nothing to reach, and compounds with every customer you add.
What people get wrong
They sayProgrammatic means mass-produced pages that Google will punish.
Google punishes thin pages, not pages built to a plan. Every page here starts from a real search, answers it completely, and is read by a person before it ships. Thin ones do not ship.
Programmatic SEOThey sayThe map ranking is out of our hands.
Distance is out of your hands. Relevance and prominence are not, and they are built with a complete profile, the right categories, real photos and a steady flow of reviews.
Local SEO and Google Business ProfileThey sayEmail is spam and people hate it.
People hate mail they did not ask for. Mail from a business they have already bought from, sent at a sensible rate with something useful in it, gets opened. The unsubscribe rate tells you the truth either way.
Email marketingStraight answers
No. Pages are researched from real searches, written to a quality bar, and human reviewed before they ship. A page that does not fully answer its question does not go live.
More on Programmatic SEOClaimed is the start. Most profiles are missing categories, services, photos and a review flow, and those are what the map ranks on. Completing and running the profile is the actual job.
More on Local SEO and Google Business ProfileIt is the highest-return channel most small businesses have, precisely because it is unfashionable. The list is yours, the cost per send is close to zero, and nobody can change the rules on you.
More on Email marketingThe next move
The free plan asks a few questions about the business, then comes back with the services that fit, the order to build them in, and the figure for each one. Nothing is charged and nothing is booked at the end of it.