Website and store
Every service in this group, what each one fixes, and the order to do them in.
You need this if
What is in this group
01
Custom designed and built for the AI era.
A website designed and built from scratch for your business. Not WordPress and not a template. It is written to be read three ways at once: by people, by Google, and by the AI assistants people now ask instead of searching.
First moveA session on what you sell, who buys it, and what people ask before they buy.
Website design and build, in full02
A store you own, with no platform rent.
An online store built into your website. Stripe checkout, GST and shipping configured, and no percentage of your sales going to a platform.
First moveThe catalogue: products, variants, prices and what a customer needs to know before buying.
Online store build, in full03
Installed, then proven. Never assumed.
GA4, Search Console, Google Ads conversion tags and the Meta pixel, installed and then verified against live data. Plenty of sites have tags installed. Far fewer have tags that fire.
First moveAn audit of what is installed now, and what of it actually fires.
Analytics and tracking setup, in fullHow they fit together
Nothing here has to be bought at once. This is the sequence I would build it in, and it is the sequence your free plan puts it in.
Every ad, search result and referral lands here. A site that cannot convert wastes every dollar you spend sending people to it, which is why the website comes first.
Marketplace and platform fees take a percentage of everything, forever. Your own store keeps the margin and the customer relationship.
Every other chapter in this book reports through this layer. Without it, ad budgets are spent blind and nobody can say what worked.
What people get wrong
They sayA website is a brochure. Ours is fine.
It is the page every ad, search result and referral lands on. A site that does not turn attention into an enquiry makes every dollar of marketing more expensive.
Website design and buildThey sayA platform is cheaper.
It is cheaper in month one. The monthly fee, the transaction slice and the paid apps that do what a store should do anyway keep growing with your sales, and none of it stops.
Online store buildThey sayThe tags are installed, so tracking is done.
Installed and firing are different things. I have audited accounts paying for clicks with no conversion tag firing at all, and the dashboard looked normal the whole time.
Analytics and tracking setupStraight answers
Not always. If it converts, keep it, and the guided chooser will steer you to the systems that feed it. If it is a slow template that reads like everyone else's, rebuilding is usually cheaper than renovating.
More on Website design and buildPlatforms charge rent plus a slice of every sale, and the template ceiling arrives fast. If a platform genuinely fits your case better, I will say so plainly and point you there.
More on Online store buildGood, that is the start. The job here is the part that usually is not done: conversion tags with values, the pixel and server-side events, and a verification pass that proves each one fires in live data rather than sitting installed and silent.
More on Analytics and tracking setupThe next move
The free plan asks a few questions about the business, then comes back with the services that fit, the order to build them in, and the figure for each one. Nothing is charged and nothing is booked at the end of it.