Website design and build

Custom designed and built for the AI era.

A website designed and built from scratch for your business. Not WordPress and not a template. It is written to be read three ways at once: by people, by Google, and by the AI assistants people now ask instead of searching.

Get your free plan Three sizes

The standard size takes: Four weeks
You own: The code, the content and the hosting accounts
Runs monthly: Only if you choose to pay monthly

No figure appears on this page. Your free plan comes back with the price of every size, and with what the whole job costs together.

What it is

The website is not a brochure, it is the asset every other system lands on. Ads, search results, referrals, the link in your email signature: all of it arrives here, and the site either turns that attention into an enquiry or it wastes it. A site that cannot convert makes every dollar of marketing more expensive.

The way people find businesses has also changed. A growing share of buying questions are asked to AI assistants instead of typed into Google, and those assistants read sites differently. Every page I build is written to be read three ways at once: by people, by search engines, and by the assistants answering on your behalf.

This is for you if

Your current site is a template that reads like everyone else's
Enquiries come from word of mouth and nowhere else
You are about to run ads at a page you would not send a friend to
AI assistants describe your business wrongly, or not at all

One of these is usually enough. If none of them is true, this is not the first thing I would build for you, and the plan will say so.

Why it comes where it does

Every ad, search result and referral lands here. A site that cannot convert wastes every dollar you spend sending people to it, which is why the website comes first.

Nothing has to be built before this one, so it can be the first thing you do. Your free plan still puts it in order against everything else you are considering.

Three sizes, by scope

The sizes differ by how much is in them, not by how well it is done. Start at the size that matches the business today; moving up later is normal.

The Essentials

A proper site, kept small.

Five pages, custom designed to your brand
Copy written for every page, in your voice
Fast static build, mobile tested before launch
Hosting and domain wired into accounts you own
Technical SEO basics and structured data

Two weeks

The usual choice

The Standard

The full job. Most businesses choose this.

Everything in the size before, plus:

Up to twelve pages, sitemap planned around your services
Optimised for AI assistants as well as Google
Analytics baseline so traffic is measured from day one
A conversion path on every page, not just the contact page

Four weeks

The Works

The site as the flagship.

Everything in the size before, plus:

Up to twenty five pages, including service and area pages
Custom illustration or diagram set in your brand
Booking or quote flow built into the site
Quarterly content and performance review for the first year

Eight weeks

The figure for each of the three sizes is not published here, because it depends on what else you are building at the same time. Build your free plan and the figure for each size comes back with it, along with what the whole job costs together.

How it is built

01
A session on what you sell, who buys it, and what people ask before they buy.
02
The sitemap: which pages exist and what each one has to do.
03
Design, shown as real pages in a browser rather than a picture of a page.
04
Copy written for every page, in your voice, and sent to you before it is built.
05
The build, tested on phones, with old URLs mapped and redirected.
06
Launch into hosting in your name, with a short session on editing what you can edit.

Before you decide

Three things people get wrong.

They sayA website is a brochure. Ours is fine.

It is the page every ad, search result and referral lands on. A site that does not turn attention into an enquiry makes every dollar of marketing more expensive.

They sayA template is the same thing for less money.

A template gets you a layout. What it cannot give you is copy about your business, a structure built around what you sell, and pages an AI assistant can read and describe correctly.

They sayRebuilding means losing our search rankings.

Only if the URLs and the content are thrown away. Existing pages are mapped and redirected as part of the build, and a faster site usually helps rather than hurts.

Your options

The alternatives, side by side.

Doing it yourself and hiring it out are both real answers. Here is how the three compare on the things that actually decide it.

Slide the table sideways to read every column.

Option	What it costs	What you own	Time	Outcome
Build it yourself on a template	A platform fee every month, plus your evenings	A template licence, not the design	Weeks of evenings	A site that reads like everyone else's
Hire an agency	A project fee, usually with a retainer attached	Depends on the contract, and often not the code	Two to four months	Good work, at agency overhead, behind a queue
This build	One build, or a monthly fee	The code, the content and the hosting accounts	Four weeks	A site written to be read by people, search and AI assistants

In practice

The proof is the work

sevenlens.co is built exactly this way. So was the delivery for Assureful, a UK insurtech: about GBP 140,000 of work across projects, on budget, and fully owned by the client at the end.

Straight answers

Questions I get asked about this.

01We already have a website. Do we need a new one?

Not always. If it converts, keep it, and the guided chooser will steer you to the systems that feed it. If it is a slow template that reads like everyone else's, rebuilding is usually cheaper than renovating.

02Do you use WordPress or a page builder?

No. The site is built as fast static pages with nothing to patch, hack or renew, hosted in accounts you own. There is no platform bill and no plugin roulette.

03Can we edit it ourselves afterwards?

Yes, for the parts that change: text, photos, prices, staff. Structural changes come to me, which is the trade for a site that stays fast and does not break when somebody drags a block.

04Who writes the words?

I do, from a session with you, and you approve every page before it is built. Copy written by the person building the pages is why the structure and the words agree with each other.

Also in website and store

What sits next to this.

Online store build

A store you own, with no platform rent.

Analytics and tracking setup

Installed, then proven. Never assumed.

See all of website and store

The next move

Website design and build, priced in context.

The free plan asks a few questions about the business, then comes back with this service at the size that fits, anything that has to come first, and the figure for each part and for the whole job. Nothing is charged and nothing is booked at the end of it.

Get your free plan stuart@sevenlens.co

Get your free plan