FOUNDATIONS
Analytics and tracking setup
Installed, then proven. Never assumed.
See the three tiers and pricesWhat it is
GA4, Search Console, Google Ads conversion tags and the Meta pixel, installed and then verified against live data. Plenty of sites have tags installed. Far fewer have tags that fire.
CHOOSE A SIZE
Start with The Standard. Change it if you need to.
Each size has a fixed, published price. The Standard is selected first because it fits most builds. All prices are NZD and exclude GST. Ad spend and third party software are separate and stay in your own name.
Every channel accountable. Most businesses choose this.
$1,497 one-off
Everything in The Essentials, plus
- Google Ads conversion tags with values attached
- Meta pixel and server-side events wired
- Form and call tracking where it fits
Why you might choose thisThe longer explanation, if you want it.
Every other chapter in this book reports through this layer. Without it, ad budgets are spent blind and nobody can say what worked.
Every other service on this site reports through this layer. Ads optimise against conversions, SEO proves itself through search data, email earns its keep in revenue per send. None of that works if the tags are wrong, and an untracked dollar teaches you nothing on its way out.
Installed is not the same as firing. We have audited accounts paying for clicks with no conversion tag firing at all. That is why every tier here ends the same way: a read-back test against live data, proving each tag fires on the live site before we call it done.
Straight answers
We already have Google Analytics.
Good, that is the start. The job here is the part that usually is not done: conversion tags with values, the pixel and server-side events, and a verification pass that proves each one fires in live data rather than sitting installed and silent.
Why does this come before ads?
Because paid clicks without conversion tracking are spend you cannot learn from. Fixing measurement first makes every later dollar accountable.
Why are the prices public?
So you can decide in your own time, and so nobody has to haggle. The numbers are the same for everyone, which means the price you see is the price the last customer paid too.