Marketing
Every service in this group, what each one fixes, and the order to do them in.
You need this if
What is in this group
01
A flat fee, never a percentage of your spend.
Campaign build and ongoing management for a flat monthly fee. Never a percentage of ad spend, so the incentive stays honest: the job is ads that convert, not a bigger budget.
First moveConversion tracking checked and fixed before a dollar is spent.
Google Ads management, in full02
Meta, Instagram and Pinterest, run as experiments.
Paid social run properly. Every ad ships as a single-variable test, so when one wins you know exactly why, and the next round starts from the winner.
First moveAudience and segment research: who buys, and what they were worried about first.
Paid social, in fullHow they fit together
Nothing here has to be bought at once. This is the sequence I would build it in, and it is the sequence your free plan puts it in.
Every ad, search result and referral lands here. A site that cannot convert wastes every dollar you spend sending people to it, which is why the website comes first.
Ads are the fastest lever you can pull: they can be live this week. They only pay off pointed at a site that converts, which is why this needs the website first.
Search catches people who already want it. Social reaches the much larger group who would want it if they saw it, and disciplined testing is what keeps that affordable.
What people get wrong
They sayWe tried Google Ads and it did not work.
Usually one of three things was true: no conversion tracking, so nothing could be judged; ads pointed at a page that did not convert; or a budget too small to learn from. All three are fixable, and all three get checked before spend starts.
Google Ads managementThey saySocial ads only work for consumer brands.
They work wherever the buyer can be described. A wholesaler reaching cafe owners and a builder reaching homeowners planning a renovation are both perfectly targetable.
Paid socialStraight answers
A percentage rewards a bigger budget. A flat fee rewards the work. The incentive should sit with your results, not your spend.
More on Google Ads managementMeta, Instagram and Pinterest. Where your buyers are decides the mix, and the monthly report shows the split.
More on Paid socialThe next move
The free plan asks a few questions about the business, then comes back with the services that fit, the order to build them in, and the figure for each one. Nothing is charged and nothing is booked at the end of it.