Paid social

Meta, Instagram and Pinterest, run as experiments.

Paid social run properly. Every ad ships as a single-variable test, so when one wins you know exactly why, and the next round starts from the winner.

Get your free plan Three sizes

How soon it runs: Two weeks
You own: The ad account and every tested asset, in your name
Runs monthly: The whole service, on a flat fee

No figure appears on this page. Your free plan comes back with the price of every size, and with what the whole job costs together.

What it is

Paid social run properly. Every ad ships as a single-variable test, so when one wins you know exactly why, and the next round starts from the winner.

Search reaches people who already want it. Social reaches the much larger group who would want it if they saw it. That only stays affordable with discipline: every ad here ships as a single-variable test, so when one wins you know exactly why, and the next round starts from the winner instead of a hunch.

Before a dollar of creative is written I study the field: what competitors run, what they repeat, and the angles they have missed. Spend runs in your own ad account, in your own name, with tracking wired and verified before launch.

This is for you if

Search catches demand but you need to create some
Your best product is invisible to people who would want it
Boosted posts ate money and taught you nothing
You have creative ideas but no way to test them honestly

One of these is usually enough. If none of them is true, this is not the first thing I would build for you, and the plan will say so.

Why it comes where it does

Search catches people who already want it. Social reaches the much larger group who would want it if they saw it, and disciplined testing is what keeps that affordable.

Nothing has to be built before this one, so it can be the first thing you do. Your free plan still puts it in order against everything else you are considering.

Three sizes, by scope

The sizes differ by how much is in them, not by how well it is done. Start at the size that matches the business today; moving up later is normal.

The Essentials

A disciplined start.

One audience, one campaign, run as clean tests
Creative angles built from real customer language
Pixel and server-side tracking wired and verified
A monthly report on what won and what runs next

Two weeks

The usual choice

The Standard

The full testing engine. Most businesses choose this.

Everything in the size before, plus:

Audience and segment research for your market
Single-variable test packages across multiple angles
Competitor ad library analysis before each round
Retargeting flows for the people who almost bought

Two weeks

The Works

Creative volume with the same discipline.

Everything in the size before, plus:

Weekly test cadence with fresh creative every round
Landing pages matched to each winning angle
Catalogue and dynamic ads for product businesses
Quarterly strategy review against the whole funnel

Two weeks

The figure for each of the three sizes is not published here, because it depends on what else you are building at the same time. Build your free plan and the figure for each size comes back with it, along with what the whole job costs together.

How it is built

01
Audience and segment research: who buys, and what they were worried about first.
02
Competitor ad libraries studied: what they run, what they repeat, what they have missed.
03
Pixel and server-side tracking wired and verified before any spend.
04
The first round: single-variable test packages across a few angles.
05
Results read, the winner kept, the next round built from it.
06
A monthly report on what won, what it cost, and what runs next.

Before you decide

Three things people get wrong.

They saySocial ads only work for consumer brands.

They work wherever the buyer can be described. A wholesaler reaching cafe owners and a builder reaching homeowners planning a renovation are both perfectly targetable.

They sayBoosting a post is the same thing.

Boosting shows a post that already did well to more people. It has no test in it, no audience design and nothing to learn from, which is why it usually ends in a shrug.

They sayWe need a video crew before we can start.

The first round is usually a photo you already have with the right words on it. Production value matters far less than saying the thing that makes someone stop.

Your options

The alternatives, side by side.

Doing it yourself and hiring it out are both real answers. Here is how the three compare on the things that actually decide it.

Slide the table sideways to read every column.

Option	What it costs	What you own	Time	Outcome
Boost posts yourself	Small amounts, often, with nothing recorded	The page and whatever the ad account became	Now	Money spent, nothing learned
Hire an agency or a creative studio	A retainer, plus production charged separately	Sometimes an account in their name, which you lose when you leave	A month to onboard	Better creative, tests rarely clean enough to read
This management	A flat monthly fee, never a percentage	The ad account and every tested asset, in your name	Two weeks to live	One variable per test, so every round starts from a winner

In practice

I study the field first

Before writing a dollar of creative I analyse competitors' ad libraries: what they run, what they repeat, and the angles they have missed.

Straight answers

Questions I get asked about this.

01Which platforms?

Meta, Instagram and Pinterest. Where your buyers are decides the mix, and the monthly report shows the split.

02What makes the testing different?

One variable per test. Two ads that differ in five ways teach you nothing when one wins. Mine differ in exactly one, so every result is a lesson you keep.

03Who makes the creative?

I write the angles and build the variations. Photos and video can come from you, from your existing library, or be produced separately if a round proves it is worth it.

04How is this different from Google Ads?

Google catches people already looking. Social reaches people who are not looking yet, which means it takes more rounds to find the angle and more patience to judge it.

Also in marketing

What sits next to this.

Google Ads management

A flat fee, never a percentage of your spend.

See all of marketing

The next move

Paid social, priced in context.

The free plan asks a few questions about the business, then comes back with this service at the size that fits, anything that has to come first, and the figure for each part and for the whole job. Nothing is charged and nothing is booked at the end of it.

Get your free plan stuart@sevenlens.co

Get your free plan