Programmatic SEO

A page for every question your market asks.

Programmatic SEO builds a researched inventory of pages rather than one page at a time. I find the searches your customers actually run, group them by intent, and ship a page for each one that clears a quality bar.

Get your free plan Three sizes

The standard size takes: Four weeks
You own: Every page, on your own site
Runs monthly: The work that keeps it growing

No figure appears on this page. Your free plan comes back with the price of every size, and with what the whole job costs together.

What it is

One page can rank for one intent. A researched inventory of pages ranks for hundreds, and it compounds: every month the pages age, earn signals and answer more of the long tail. This is also the inventory your Google Ads land on, which is why the two are usually bought together.

The word programmatic worries people, so here is the bar: every page starts from a real search people actually run, is written to answer that question completely in your brand voice, and is human reviewed before it ships. Thin pages do not ship at all.

This is for you if

You rank for your name and nothing else
Competitors answer the questions your customers ask, and you do not
Your ads land on generic pages because specific ones do not exist
Content gets written when someone remembers, which is never

One of these is usually enough. If none of them is true, this is not the first thing I would build for you, and the plan will say so.

Why it comes where it does

One page ranks for one intent. An inventory ranks for hundreds, compounds month on month, and you own every page outright. It also builds the landing pages Google Ads runs against, so the two are usually bought together.

Nothing has to be built before this one, so it can be the first thing you do. Your free plan still puts it in order against everything else you are considering.

Three sizes, by scope

The sizes differ by how much is in them, not by how well it is done. Start at the size that matches the business today; moving up later is normal.

The Essentials

The first wave of answers.

Keyword and intent research for your market
One page template in your brand voice
Up to 10 pages in the first wave, human reviewed
Search Console wiring and indexing submission

Two weeks

The usual choice

The Standard

A real inventory. Most businesses choose this.

Everything in the size before, plus:

Multiple page templates: guides, comparisons, local pages
Up to 40 pages across the first waves
A monthly refresh as real search data comes in
One clear call to action on every page

Four weeks

The Works

Own the question space.

Everything in the size before, plus:

100 plus pages built in planned waves
Quarterly expansion into new question territory
Internal linking architecture across the whole inventory
Search data reviewed monthly, pages pruned or promoted on evidence

Six weeks

The figure for each of the three sizes is not published here, because it depends on what else you are building at the same time. Build your free plan and the figure for each size comes back with it, along with what the whole job costs together.

How it is built

01
Keyword and intent research: the searches your market actually runs, grouped by what the searcher wants.
02
I check what already exists, so a new page never competes with one of your own.
03
A page template written in your brand voice, approved by you before anything is built at scale.
04
The first wave built, read by a person, and published.
05
Search Console wiring and indexing, then the URLs verified live after deploy.
06
Monthly review of the search data: what to expand, what to rewrite, what to prune.

Before you decide

Three things people get wrong.

They sayProgrammatic means mass-produced pages that Google will punish.

Google punishes thin pages, not pages built to a plan. Every page here starts from a real search, answers it completely, and is read by a person before it ships. Thin ones do not ship.

They sayOur market is too small for hundreds of pages.

Then it gets ten, not a hundred. The research decides the number, and a small market with ten specific pages beats the same market with one general one.

They sayWe should just write a blog.

A blog answers what you felt like writing about. This answers what people actually searched for, and the difference shows up in which pages get found.

Your options

The alternatives, side by side.

Doing it yourself and hiring it out are both real answers. Here is how the three compare on the things that actually decide it.

Slide the table sideways to read every column.

Option	What it costs	What you own	Time	Outcome
Write pages when someone remembers	An afternoon here and there, at the cost of the work it displaces	The pages you got round to	Whenever it happens	A handful of pages, no plan behind them
Hire an SEO agency or a content writer	A monthly retainer, or a fee per article	The pages, once they are delivered	Ongoing, at a few pages a month	Steady output, rarely joined up with the ads
This engine	A build, then a monthly fee for the waves	Every page, on your own site	Four weeks to the first wave	An inventory built from real searches, and the landing pages ads can use

In practice

I run it on myself

This engine runs on sevenlens.co itself. The last wave shipped 13 pages in one release, and every URL was verified live after deploy.

Straight answers

Questions I get asked about this.

01Is this AI-written filler?

No. Pages are researched from real searches, written to a quality bar, and human reviewed before they ship. A page that does not fully answer its question does not go live.

02How is it different from normal SEO?

Normal SEO improves pages one at a time. This builds the missing pages: one per question your market asks, so the site can answer hundreds of specific searches instead of a few broad ones.

03How long before it does anything?

Pages get indexed in weeks and earn steadily from there. It is the slow lever, which is why it usually runs alongside ads rather than instead of them.

04Will these pages compete with each other?

Not if the research is done properly. Each page owns one intent, and a term only earns a page when nothing you already have owns that intent.

Also in search and traffic

What sits next to this.

Local SEO and Google Business Profile

Be the business the map suggests.

Email marketing

The only audience you own.

See all of search and traffic

The next move

Programmatic SEO, priced in context.

The free plan asks a few questions about the business, then comes back with this service at the size that fits, anything that has to come first, and the figure for each part and for the whole job. Nothing is charged and nothing is booked at the end of it.

Get your free plan stuart@sevenlens.co

Get your free plan