ECOMMERCE MARKETING
Most agency pages promise scale and show you a logo wall. None of them shows the arithmetic that decides whether ads can work for your store, tells you who touches your account, or admits that platform-reported ROAS marks its own homework. This page does all three. SevenLens runs the store, search, paid, email flows and AI automation as one system, from New Zealand, for stores across Australia, NZ, the US, UK and Canada, and you own every account we touch.
Klaviyo's 2025 benchmark data puts automated flows at up to thirty times the revenue per recipient of one-off campaigns. Welcome, abandoned cart and winback flows are usually the cheapest revenue in the building, so the engagement starts there, not with more ad spend.
Meta and Google campaigns run against your break-even ROAS, calculated from your real margin, shipping and fees before a dollar is spent. Automated buying like Performance Max runs off your product feed, so feed quality gets treated as the operational lever it is.
Baymard's running aggregate of fifty studies puts average cart abandonment at just over seventy percent, and Australia Post's 2026 report found more than half of Australians have abandoned a cart over checkout friction. Fixing the leak usually beats buying more traffic to pour into it.
Similarweb's 2025 benchmark of the top thousand US ecommerce sites put organic search at roughly three times paid search's share of traffic. Slower to build, cheaper to keep, and it keeps working when the ad account is paused.
Support triage for the repetitive tier, product content and feed hygiene at scale, and predictive segments driving the flows. Built as working automations in your stack, not an adjective on a proposal.
The store, the channels, the tracking and the reporting run as one system with one person answerable for it, so channels stop competing for credit and start compounding.
ECOMMERCE MARKETING
Whether ads can work for your store is arithmetic, not opinion, and it happens before any campaign is built. A worked example: an $80 average order with a 55 percent product margin carries $44. Take out $12 of shipping and pick-and-pack and around $3 of payment fees, and roughly $29 of contribution is left to pay for the sale. Divide the $80 order by that $29 and the break-even return on ad spend is about 2.8. Below that number the store loses money on every ad-driven order before overheads; comfortably above it, ads can scale. Your numbers will differ, which is precisely the point: they are your numbers, and any agency that quotes a target ROAS without asking for them is guessing on your account.
The same arithmetic sometimes says do not run ads yet. Thin margins, a low average order with no repeat purchase, or a conversion rate that signals a store problem all make paid traffic an expensive way to find out. When that is the case we say so on the first call, because the fix that pays is usually flows, checkout work or pricing, and ads can wait until the economics can carry them.
ECOMMERCE MARKETING
Who owns what: you own everything, in writing. The ad accounts, the analytics, the email list, the dashboards. Merchant forums are full of stores that discovered at breakup that the agency owned the ad account and its history. That does not happen here, and you can put the clause in front of a lawyer.
Who does the work: Stuart, the founder, who scoped it on your first call. The senior-sells-junior-delivers switch is the most common complaint merchants raise about agencies, and the account being touched a couple of times a month by someone learning on it is what a cheap retainer usually buys. You will know exactly who is in your account and how often, because it is one person and it is agreed in writing.
How we report: on blended numbers a platform cannot inflate. Meta and Google will each happily claim the same order, which is how two dashboards add up to more revenue than your bank saw. We report marketing efficiency across the whole business and contribution margin per order alongside the platform numbers, so you can see what the spend actually returned. If a report cannot survive a look at your bank statement, it is theatre.
ECOMMERCE MARKETING
The demand is real and still growing. Australia Post's 2026 report puts Australian online spending at a record $82.6 billion for 2025, up fourteen percent in a year, with eight in ten households buying online. NAB's independent index measures a different basket and lands lower, around $66 billion, but agrees on the growth rate, and the gap between the two is a useful lesson in how measurement definitions move headline numbers. In New Zealand, NZ Post's data has online spending at $12.7 billion for 2025, up ten percent, with close to one retail dollar in four now spent online, and domestic retailers growing at roughly double the rate of international ones.
Two details in those reports matter for strategy. Average baskets are shrinking as shoppers hunt value, which raises the bar on unit economics and makes the margin arithmetic above more decisive, not less. And marketplaces took $18.9 billion of Australian online spend in 2025, which makes selling on them a deliberate margin-versus-reach decision, not a default. A store that knows its contribution margin can make that call in an afternoon.
ECOMMERCE MARKETING
The honest version is more useful than the pitch. Klarna's AI assistant famously handled 2.3 million conversations in its first month, two thirds of its support chats. Less famously, by 2025 Klarna was rehiring humans for the complex cases. The lesson is the design principle we build to: AI clears the repetitive tier, the order-status and returns and sizing questions that bury a small team, and hands judgement calls to people. Alongside support, the automations that reliably pay are product content and feed hygiene at scale, which feeds straight into shopping-ad performance, and predictive segments, using expected next order date and churn risk to drive the flows.
AI is also becoming a place customers come from. Adobe's analytics measured AI-referred traffic to US retail sites up roughly fourfold year on year in early 2026, and Australia Post found six in ten Australians now use AI tools. Stores whose product data is structured so machines can read it get recommended; stores whose data is a mess do not. That is why structured data and AI search optimisation are part of this engagement rather than a separate upsell.
ECOMMERCE MARKETING
The listicles ranking for best ecommerce marketing agency sort by review count, which measures popularity, not fit. A better checklist, built from what merchants say after the retainer ended: make them show margin literacy by asking for your break-even ROAS on the first call. Get account ownership in writing before any money moves. Get the name of the person in your account and the minimum touch cadence. Ask how they report when Meta and Google claim the same order. And ask what would make them tell you to stop spending, because an agency with no answer to that has a conflict of interest with your budget.
Run that checklist against us on the call. It is how we would buy, and if another shop answers it better for your store, hire them and keep the checklist.
THE FIRST 90 DAYS
Every store arrives with different leaks, so the first ninety days follow the arithmetic rather than a template. The shape is consistent: know the numbers, stop the losses, then scale what carries its weight. Book the call and we will map your version of it.
Book the callContribution margin per order worked out with you, tracking and ownership audited, flows and checkout reviewed, and the break-even ROAS established. If something says do not spend yet, it surfaces here.
Welcome, abandoned cart and winback flows live or repaired, checkout friction fixes shipped, product feed cleaned, and support triage automated where volume justifies it.
Campaigns structured against your break-even, creative and offers tested at modest spend, and the first blended report: what the whole system returned, not what each platform claims.
Scale what pays, prune what does not, extend the automations, and build the organic layer so paid becomes a choice rather than a dependency.
WHAT HAPPENS WHEN YOU ENQUIRE
Pick a time and bring one workflow. Nothing is charged, and there is no form maze or sales script to sit through.
We look at your real figures, work out what the issue is costing you and pick the first thing worth fixing. If it does not stack up, we say so.
One workflow examined and one honest recommendation, whether or not you hire SevenLens. No obligation and no follow-up pressure.
CLIENT REFERENCE
Every project has solved a real business problem and saved a huge amount of manual work. We own everything we paid for, and we stay because we like working with Stuart, not because we are locked in.
WHO YOU WORK WITH
SevenLens is founder-led. Stuart Asta designs, builds and stands behind every engagement, with no account managers and no handovers.
You own everything: the code, the accounts, the data and the documentation. Another provider could take over tomorrow. Clients stay because the work earns its place, not because they are locked in.
About SevenLensHOW PRICING WORKS
SevenLens does not sell packages off a shelf. Every engagement starts with a dollar figure on the problem it solves, so you see the return before you commit. If the maths does not stack up, we tell you before you spend, not after.
COMMON QUESTIONS
Retainers in this market run from a few hundred to several thousand dollars a month depending on channels and spend, and merchant forums are rightly suspicious of both ends. We scope from your margin arithmetic instead of a rate card: the engagement has to be affordable out of the contribution it creates, or we should not do it. You will have a number after the first call, and the reasoning behind it.
Yes, Shopify and WooCommerce are the usual platforms, and the flows run on Klaviyo or the equivalent you already pay for. If the store itself is the problem, we build and fix stores too, which is often where the quickest win hides.
At sustained large ad spend, in-house wins on economics and merchant forums say so correctly. Below that, the honest comparison is a retainer against a marketing hire's salary. Many stores do best with a hybrid: systems and strategy built for you, daily rhythm kept in-house. We will tell you which you are on the call, including if the answer is do not hire us.
You do, from day one, in writing. Accounts are created under your business, we work as an invited user, and if we part ways everything stays with you, including the history. Agencies holding ad accounts hostage is common enough that you should get this in writing from anyone you hire, including us.
No. Anyone who guarantees a return on ad spend before knowing your margin, product and market is reading from a script. What we commit to is the arithmetic before spend, honest blended reporting after it, and a plain recommendation to stop if the numbers say stop.
Yes. The work is remote by nature, the timezones overlap almost completely, and your accounts and dashboards are yours, so nothing depends on proximity. Most of our client base is Australian; the Tasman is not a moat.
Yes, all of it. The code, accounts, data and documentation are yours from day one. There is no lock-in, and another provider could take over if you ever wanted.
Stuart Asta, the founder. The person on your first call designs the work and stands behind it, with no account managers, no handovers and no offshore team you never meet.
We will tell you on the first call. A clear no is more useful than the wrong project, and it costs you nothing to find out where you stand.
ONE USEFUL STARTING POINT
Bring the problem and the numbers you know. On a free 20-minute call we will tell you whether ecommerce marketing is the fastest way to more work, or whether something else pays back sooner. If it is not worth doing, we will say so.
Book a call