Compliance searches, answered properly
Smoke alarm rules, switchboard upgrades, safety switches. Compliance work is a steady stream of planned, well-paid jobs that emergency-only competitors ignore, and it books out weeks ahead.
LOCAL SEO / ELECTRICIANS
Local SEO for electricians, built on licence-grade trust.
Electrical work is licensed work at any value, and the searches show it: switchboard upgrades, EV chargers, smoke alarm compliance, emergency call-outs. The businesses that win are the ones whose pages read like a licensed professional wrote them, licence number included.
Licence details as a ranking asset
Victoria requires the REC number on promotional material and Queensland requires the licence number in advertising. On a page, the number that satisfies the regulator is the same one that wins the click from a cautious homeowner.
Emergency pages that convert at 11pm
Power-out and sparking-switchboard searches happen on a phone, in a hurry. Those pages exist to produce one tap, the call, with everything else stripped away.
The map pack over the middlemen
Directories sell each electrical lead to several tradies at once. The map pack belongs to the actual local business, so the work goes into profile, reviews and local signals, where no directory can follow.
Suburb and service pages with real demand
EV charger installation in one suburb is a different market from safety inspections in another. Pages follow the search data, not a template list.
FOR ELECTRICIANS
Compliance work is a steady market
Electrical demand is not all emergencies. Smoke alarm rules, switchboard upgrades, safety switches and EV charger installs generate planned, well-paid work all year, and the rules keep changing state by state, which keeps homeowners searching. These are searches an emergency-only competitor never touches, and the jobs book out weeks ahead rather than hours.
They are also trust-heavy searches, because everyone knows electrical work cannot legally be done by an unlicensed hand. Victoria requires the REC number on promotional material, Queensland requires the licence number in advertising, and New South Wales treats wiring as licensed work at any value. A page that leads with the licence, the insurance and the compliance paperwork answers the question the searcher is really asking, which is whether you are the real thing.
FOR ELECTRICIANS
Where the calls actually come from
The urgent stream is the map pack: power out, sparking switchboard, no hot water, searched on a phone at speed. The considered stream is organic: upgrade costs, charger installation, alarm compliance, researched at a desk over days. Both are winnable, and they need different pages doing different jobs, connected by the same profile, reviews and licence-grade trust.
Directories sell into the same demand and sell each lead several times over. The map pack cannot be bought and does not share. That asymmetry is the whole strategy: build the position only a real local business can hold, and let the middlemen fight over the rest.
THE FIRST 90 DAYS
How the work starts for electrical businesses.
First a plain audit: rankings by suburb and service, review position, profile health, and whether the licence details appear where the rules and the customers expect them. Then a 90-day build, measured in calls and booked jobs rather than positions alone.
Book the callWeeks 1 to 2, audit and trust pass
The profile rebuilt, licence and insurance details placed site-wide, and review gaps measured against the businesses currently holding the map pack.
Weeks 3 to 6, emergency pages
After-hours and urgent-fault pages for proven suburbs, built for one tap, with call tracking from the first week.
Weeks 7 to 12, the planned-work layer
Switchboard, safety-switch, smoke-alarm and EV-charger pages with real substance, ranking for the searches that book ahead.
Beyond 90 days
Coverage extends where the data says, the review base compounds, and seasonal pushes follow the work you want more of.
WHAT HAPPENS WHEN YOU ENQUIRE
A free call, then a straight answer.
You book a free 20-minute call
Pick a time and bring one workflow. Nothing is charged, and there is no form maze or sales script to sit through.
We put a number on the problem
We look at your real figures, work out what the issue is costing you and pick the first thing worth fixing. If it does not stack up, we say so.
You leave with a clear next move
One workflow examined and one honest recommendation, whether or not you hire SevenLens. No obligation and no follow-up pressure.
CLIENT REFERENCE
A client who keeps hiring SevenLens back.
Every project has solved a real business problem and saved a huge amount of manual work. We own everything we paid for, and we stay because we like working with Stuart, not because we are locked in.
£140kdelivered across projects
On budgetno nasty surprises
100% ownedcode, data and infrastructure
WHO YOU WORK WITH
You deal directly with the person who builds it.
SevenLens is founder-led. Stuart Asta designs, builds and stands behind every engagement, with no account managers and no handovers.
You own everything: the code, the accounts, the data and the documentation. Another provider could take over tomorrow. Clients stay because the work earns its place, not because they are locked in.
About SevenLensHOW PRICING WORKS
It has to pay for itself, or we say so.
SevenLens does not sell packages off a shelf. Every engagement starts with a dollar figure on the problem it solves, so you see the return before you commit. If the maths does not stack up, we tell you before you spend, not after.
COMMON QUESTIONS
Local SEO for electrical businesses, answered plainly.
01Do licence numbers really matter for SEO?
They matter twice. State rules in Victoria and Queensland require them in advertising, and on the page they read as proof you are the real thing, which is exactly what both Google and a worried homeowner are trying to establish before choosing.
02Most of our work is word of mouth. Is this worth doing?
Word of mouth is the best channel there is, and it has a ceiling: it only reaches people who know someone you have worked for. Local search reaches the new arrival with a dead switchboard tonight. The two compound, and neither replaces the other.
03Do we have to show the licence number on the website?
In Victoria and Queensland the advertising rules require it, and in practice you want it everywhere anyway, because it converts. A licence number a customer can check in ten seconds is worth more than any slogan on the page.
04Is EV charger installation worth its own page?
If you offer it, yes. It is planned, well-paid work with growing interest and comparatively few strong pages competing for it. It is exactly the kind of considered search where a substantial page beats a directory listing every time.
05How long does local SEO take to work?
Google Business Profile changes can show within weeks. Organic rankings for competitive local terms usually build over two to four months, which is why we track calls and enquiries from the start rather than waiting on rankings alone.
06Do I own what SevenLens builds?
Yes, all of it. The code, accounts, data and documentation are yours from day one. There is no lock-in, and another provider could take over if you ever wanted.
07Who actually does the work?
Stuart Asta, the founder. The person on your first call designs the work and stands behind it, with no account managers, no handovers and no offshore team you never meet.
08What if it is not the right fit?
We will tell you on the first call. A clear no is more useful than the wrong project, and it costs you nothing to find out where you stand.
WHERE TO START
Book a call and we will look at your rankings first.
Bring the searches you want to win. On a short call we will check how you rank for them now, what is holding the position back and whether local SEO is the fastest way to more jobs, or whether something else pays back sooner.
Book a call