GOOGLE ADS / PERTH
Perth is two markets wearing one postcode. The resources sector drives about a third of Western Australia's $248 billion economy and sets the tempo for engineering, equipment and industrial trades, while the fastest population growth of any Australian capital pours new rooftops into the suburbs for residential trades to service. Which of those demand streams you sell into changes what your clicks should cost and what a good lead is worth, and an ads account built without that distinction is guessing.
Industrial and B2B services ride the resources cycle; residential trades ride the housing boom. Your campaigns get structured around the demand stream you actually serve, with suburbs and search themes to match.
High-wage households support premium job values, which changes what a sane cost per lead looks like. We work out what a lead is worth in your trade before deciding what to pay for one.
Google scores landing page experience into ad quality, and ad quality helps decide your position and your cost per click. A weak page makes every click dearer, so the page gets fixed as part of the ads work, not sold as an extra.
Google's own bidding automation optimises on the conversion data it is fed, and starves without it. Calls and enquiries get tracked before the first dollar moves, in an account you own.
Not a percentage of your spend, so there is never an incentive to inflate your budget. The fee and the scope are on paper before anything runs.
PERTH
The resources economy is not an abstraction here: Western Australia shipped 45 percent of the nation's merchandise exports in 2024, and the sector's wages flow into household budgets across the metro area. For advertisers that creates a two-speed auction. Businesses selling to industry compete for a smaller pool of high-value searches where one contract can justify months of ad spend. Businesses selling to households compete in a market growing at 2.4 percent a year, the fastest of any Australian capital, where new suburbs generate demand faster than incumbents can absorb it.
Perth's isolation matters too. Servicing Perth is a real geographic promise rather than a radius on a map, and searchers know it: they want evidence you are actually here and actually available. That shows up in the searches people run, the suburbs they name, and the hours they call. Campaign structure, ad copy and the booking path all have to say local convincingly, because the alternative is paying city prices for clicks that bounce.
PERTH
The local market runs from twenty-year veterans to flat-fee players advertising management for a few hundred dollars a month, and guarantees are the loudest sales tool in town: work free until it performs, no lock-in contracts, results in sixty days. None of that is a system. A guarantee tells you what happens if the ads fail; it does not stop them failing. What stops them failing is duller: a landing page Google scores well, conversion tracking the automation can learn from, negative keywords maintained weekly, and a budget matched to what leads cost in your trade.
That is also why we run ads as one component rather than the whole engagement. Google's own research across hundreds of paused accounts found that on average 89 percent of paid search clicks are not replaced by organic traffic when ads stop, which cuts both ways: ads and rankings do different jobs, and a Perth business usually needs both working before the phone rings predictably. The ads budget works hardest when the site, the tracking and the local rankings are pulling with it.
ONE PART OF THE SYSTEM
Paid clicks work hardest when the rest of the system is in place: a fast site, pages built to convert, tracking on real enquiries and local rankings that keep earning after the spend stops. That is how SevenLens runs Perth accounts, ads as one component of the growth system rather than a black box you pay to feed.
See how we run Google AdsTHE FIRST 90 DAYS
The first ninety days follow the same order for a Wangara workshop or a Fremantle plumber: economics first, structure second, spend last. Book the call and we will map it to your trade.
Book the callJob values worked out with you, conversion tracking wired into an account you own, the landing page audited against Google's quality components, and last quarter's spend reviewed if an account exists.
Campaigns rebuilt around your demand stream and suburbs, single-theme ad groups, negative keywords seeded, and ads pointed at pages built to convert Perth searchers.
Budgets held modest while the data accumulates, weekly negative-keyword passes, and the first honest report: cost per enquiry and per booked job, not clicks.
Scale what pays, cut what does not, and let the organic layer take weight off the ad budget as rankings build. The account should get cheaper per job over time, not dearer.
WHAT HAPPENS WHEN YOU ENQUIRE
Pick a time and bring one workflow. Nothing is charged, and there is no form maze or sales script to sit through.
We look at your real figures, work out what the issue is costing you and pick the first thing worth fixing. If it does not stack up, we say so.
One workflow examined and one honest recommendation, whether or not you hire SevenLens. No obligation and no follow-up pressure.
CLIENT REFERENCE
Every project has solved a real business problem and saved a huge amount of manual work. We own everything we paid for, and we stay because we like working with Stuart, not because we are locked in.
WHO YOU WORK WITH
SevenLens is founder-led. Stuart Asta designs, builds and stands behind every engagement, with no account managers and no handovers.
You own everything: the code, the accounts, the data and the documentation. Another provider could take over tomorrow. Clients stay because the work earns its place, not because they are locked in.
About SevenLensHOW PRICING WORKS
SevenLens does not sell packages off a shelf. Every engagement starts with a dollar figure on the problem it solves, so you see the return before you commit. If the maths does not stack up, we tell you before you spend, not after.
COMMON QUESTIONS
Agencies in Australia publish management fees from roughly $800 to $2,000 or more a month, some charge 10 to 20 percent of your ad spend, and Perth has flat-fee players advertising a few hundred a month. Ours is a flat fee agreed in writing on the call, never a percentage of spend, and we will tell you honestly if your budget is too small for your trade's click prices to work.
You do, from day one. The account, the history, the conversion data and the campaigns are yours, we work in them as an invited manager. Perth businesses have learned to ask this the hard way, and any agency that hesitates on it is telling you something.
Impressions start within days, but Google's bidding automation learns from conversions, and a Perth trades account typically needs two to four weeks of data before results steady. Judge the account at ninety days on cost per booked job, not at day ten on clicks.
Industrial and B2B clicks are scarce and dear, but one contract can repay a year of ads. Residential trades need enough budget to buy meaningful data in their suburbs. Practitioner guidance clusters around $1,000 to $2,500 a month of spend as the workable floor for lead generation, and we will tell you which side of it your trade sits on before you commit.
No. Guarantees are pricing theatre: the cost of the free months is built into the fee. What you get instead is tracking you own, numbers you can audit, a flat fee with no incentive to inflate your spend, and a plain recommendation to stop if the economics do not work.
Yes, all of it. The code, accounts, data and documentation are yours from day one. There is no lock-in, and another provider could take over if you ever wanted.
Stuart Asta, the founder. The person on your first call designs the work and stands behind it, with no account managers, no handovers and no offshore team you never meet.
We will tell you on the first call. A clear no is more useful than the wrong project, and it costs you nothing to find out where you stand.
START IN PERTH
Bring the searches you want to win and whatever the account is spending now. On a short call we will check where the budget is going, what the cost per enquiry really is and whether ads are the fastest way to more Perth work, or whether something else pays back sooner.
Book a call