Built for new-arrival demand
Campaigns aimed at the searches new households actually run, from emergency trades to find-me-a-new-everything services, structured by the growth corridors where the rooftops are actually appearing.
GOOGLE ADS / BRISBANE
Google Ads in Brisbane, where the customers are new and searching.
Brisbane is minting new households faster than almost anywhere in the country: the fastest interstate migration in Australia, a city growing over two percent a year, and a 2032 Games program of roughly $7.1 billion sitting inside a state construction pipeline above $120 billion. New arrivals have no plumber, no dentist, no accountant and no loyalties. They search, and incumbency means nothing to them. Ads are the capture layer for that demand, and the system behind the ads decides whether the click becomes a customer.
Job values priced for a boom
The construction pipeline is bidding up labour across the trades, which raises job values and makes premium leads worth paying for. Your cost-per-lead ceiling gets set from your numbers, not a national average.
Pages that convert strangers
A new arrival has never heard of anyone, so reviews, service areas and proof do the convincing. The landing page carries that load, and Google prices your clicks partly on its quality.
Tracking in an account you own
Conversion tracking wired before spend, because Google's bidding automation learns from it, and because the account, the data and the history stay yours whatever happens.
A flat fee, stated up front
Not a percentage of spend, not a tier table with a setup fee surprise. The fee and scope in writing before anything runs.
BRISBANE
The Brisbane demand machine
Queensland leads the nation for interstate migration, with net gains running at tens of thousands of people a year concentrated in Brisbane and the coasts either side of it. Every one of those households arrives without a single service relationship, and their first instinct is the search bar. That is structurally different from a static market where every customer won is a customer taken from someone else: in Brisbane, demand is genuinely new, and the contest is about capture and conversion rather than displacement.
The construction economy amplifies it. A Games program around $7.1 billion inside a state pipeline north of $120 billion has the industry forecasting a workforce shortfall peaking near 46,000 workers, which bids up trade labour and pushes job values with it. For a Brisbane trades business the implication is precise: leads are worth more here than the national arithmetic suggests, so the right question is not how cheap can a lead be, it is how reliably the system turns an expensive click into a booked, high-value job.
BRISBANE
Price tables, and what they leave out
Brisbane is one of the few markets where a ranking agency publishes a full price table, with tiers a few hundred dollars apart and a modest setup fee. Transparency deserves credit, but a tier price answers the wrong question. What matters is what the fee buys relative to what your clicks cost: a few hundred dollars of management on a market where trades clicks are among the dearest categories anywhere leaves no room for the weekly negative-keyword passes, page work and tracking hygiene that actually protect the spend.
Our answer is a flat fee sized to the scope, stated in writing, never a percentage of spend, alongside the parts the tier tables treat as extras: the landing page, because Google scores its experience into what you pay per click; the conversion tracking, because the bidding automation starves without it; and the local rankings and reviews, because a new arrival who searches, sees your ad, then finds three weak reviews and a slow site, was an expensive click wasted. The system is the product; the ads are its sharpest tool.
ONE PART OF THE SYSTEM
Ads are one lens, not the whole picture.
Paid clicks work hardest when the rest of the system is in place: a fast site, pages built to convert, tracking on real enquiries and local rankings that keep earning after the spend stops. That is how SevenLens runs Brisbane accounts, ads as one component of the growth system rather than a black box you pay to feed.
See how we run Google AdsTHE FIRST 90 DAYS
How the work starts in Brisbane.
Ninety days built for a growth market: capture set up fast, waste cut weekly, evidence before scale. Book the call and we will map it to your corridor of the city.
Book the callWeeks one to two, foundations
Job values agreed, tracking wired in your own account, the landing page audited against Google's quality components, and your service area mapped against where the growth actually is.
Weeks three to six, capture
Campaigns live for the searches new households run, structured by corridor and suburb, with negatives seeded and ads matched to pages that prove you are worth a stranger's trust.
Weeks seven to twelve, conversion
Weekly waste-cutting, page improvements from real session evidence, and the first report on cost per enquiry and per booked job against your job values.
Beyond ninety days
Scale what pays, and build the review base and rankings that make each new household's search find you twice, once in the ads and once beneath them.
WHAT HAPPENS WHEN YOU ENQUIRE
A free call, then a straight answer.
You book a free 20-minute call
Pick a time and bring one workflow. Nothing is charged, and there is no form maze or sales script to sit through.
We put a number on the problem
We look at your real figures, work out what the issue is costing you and pick the first thing worth fixing. If it does not stack up, we say so.
You leave with a clear next move
One workflow examined and one honest recommendation, whether or not you hire SevenLens. No obligation and no follow-up pressure.
CLIENT REFERENCE
A client who keeps hiring SevenLens back.
Every project has solved a real business problem and saved a huge amount of manual work. We own everything we paid for, and we stay because we like working with Stuart, not because we are locked in.
£140kdelivered across projects
On budgetno nasty surprises
100% ownedcode, data and infrastructure
WHO YOU WORK WITH
You deal directly with the person who builds it.
SevenLens is founder-led. Stuart Asta designs, builds and stands behind every engagement, with no account managers and no handovers.
You own everything: the code, the accounts, the data and the documentation. Another provider could take over tomorrow. Clients stay because the work earns its place, not because they are locked in.
About SevenLensHOW PRICING WORKS
It has to pay for itself, or we say so.
SevenLens does not sell packages off a shelf. Every engagement starts with a dollar figure on the problem it solves, so you see the return before you commit. If the maths does not stack up, we tell you before you spend, not after.
COMMON QUESTIONS
Google Ads in Brisbane, answered plainly.
01What does Google Ads management cost in Brisbane?
Published Brisbane tiers run from around $550 to $880 a month, and Australian agencies more broadly publish $800 to $2,000 plus, some as a percentage of spend. Ours is a flat fee agreed in writing on the call, never a percentage, and sized to a scope that includes the page and tracking work a tier price leaves out.
02Does the 2032 boom actually change my ads?
Indirectly but materially. Migration keeps minting searchers with no existing loyalties, and the construction pipeline bids up trade labour, lifting job values. Both raise what a well-converted lead is worth to you, which changes how much budget the arithmetic can justify.
03Who owns the account?
You do: account, history, conversion data, campaigns. We manage as an invited user. If we ever part, everything stays with you, which is exactly how you should insist any agency arrangement works.
04How fast can ads be earning here?
Impressions in days, steady results after the learning period. Google's automation typically needs two to four weeks of conversion data to settle, and we hold budgets modest until it has. Judge the account at ninety days on booked jobs.
05Is Performance Max a good idea for lead generation?
It can be, with a caveat Google's own documentation implies: the automation optimises toward whatever you count as a conversion. Count only form fills and it will find you cheap, poor leads. Fed with qualified-lead signals it improves. We set that up before letting it spend.
06Do I own what SevenLens builds?
Yes, all of it. The code, accounts, data and documentation are yours from day one. There is no lock-in, and another provider could take over if you ever wanted.
07Who actually does the work?
Stuart Asta, the founder. The person on your first call designs the work and stands behind it, with no account managers, no handovers and no offshore team you never meet.
08What if it is not the right fit?
We will tell you on the first call. A clear no is more useful than the wrong project, and it costs you nothing to find out where you stand.
START IN BRISBANE
Book a call and we will look at your account first.
Bring the searches you want to win and whatever the account is spending now. On a short call we will check where the budget is going, what the cost per enquiry really is and whether ads are the fastest way to more Brisbane work, or whether something else pays back sooner.
Book a call