LOCAL SEO / WHITE-LABEL
If you run a web studio or a small agency, clients ask for local SEO whether you sell it or not. The white-label market that answers that demand wholesales from under two hundred US dollars a month, promises invisibility, and shows you almost nothing before you commit. We would rather earn the margin honestly: a sample report before you sign, a pilot before any volume, an NDA as standard, and fulfilment from your own timezone.
Reports and work product carry your brand and read well enough to forward without edits. If a report needs an hour of rework before a client can see it, the wholesale price was fiction. That is the standard ours are written to.
The single most repeated piece of advice for agencies choosing a white-label partner is to see the reporting first, and almost no provider shows it. Ask and we will send one, unbranded, from a real engagement shape.
One client, defined scope, normal pricing, no volume promise on either side. If the work and the communication hold up, scale follows. If they do not, you have lost one engagement, not your reputation.
The agreement says what providers usually only imply: we never contact your client, the relationship is contractually yours, and the arrangement is confidential. Invisibility as a clause, not a vibe.
Fulfilment from New Zealand, working hours that overlap yours, a named person on the work and defined response times. Most white-label horror stories are communication stories wearing a quality costume.
WHITE-LABEL
The arrangement is simple: a provider fulfils local SEO under your brand, you own the client and the retail price, the provider takes a wholesale rate. The economics explain the quality spread. Wholesale local SEO is openly advertised from as little as USD $178 a month, and providers promote reseller margins of thirty to sixty percent. At the bottom of that market, the arithmetic only works through templated deliverables, offshore volume and citation-count theatre, which is precisely the work that generates rework, awkward client questions and the occasional link profile you would not want attached to a client's domain.
None of that makes white-labelling a bad idea. It makes provider selection the whole game. An agency reselling local SEO is lending its reputation to work it does not perform, so the questions that matter are the unglamorous ones: what does the reporting actually look like, what happens to turnaround when volume doubles, who exactly does the work, and what does the contract say about your client relationship.
WHITE-LABEL
Agencies choosing a partner tend to circle four fears, and industry guidance says they are the right ones. First, rework: reports that need rewriting before a client can see them, which quietly deletes the margin the wholesale price promised. Second, poaching: the provider ending up closer to your client than you are. Third, quality collapse at volume: the pilot is excellent, month six is a template. Fourth, method risk: link building you cannot see, attached to a domain your client owns and will keep long after the retainer ends.
The standard vetting advice follows directly: see sample reports before signing, run a pilot before committing, get named humans and defined response times, ask precisely how links are built, and put client ownership in the contract rather than the sales call. We built the offer to pass exactly that checklist, because it is the checklist we would use in your position.
WHITE-LABEL
You sell and own the client relationship; we fulfil to a defined scope: profile work, review systems, service and suburb pages, citation hygiene, local links and monthly reporting, the same sequence we publish openly on our strategy page. Work lands in a shared channel with a named person on it, turnaround is agreed in writing, and the monthly report arrives client-ready under your brand, connecting rankings to calls and enquiries rather than stopping at a graph.
Reseller and outsourcing arrangements both fit. If you want a productised menu to retail under your brand, the scope is fixed per tier and priced wholesale. If you have already sold something bespoke and need capacity, we scope to what you promised. Either way the terms stay month to month, because a partnership that needs a lock-in to survive is not one.
HOW IT RUNS
The path in is deliberately small, because the only proof that matters to an agency is a delivered month, not a pitch deck.
Book the callWhat your clients ask for, what you want to retail, and whether the economics work for both sides. You get the sample report and the NDA before anything is signed.
One client, defined scope, agreed turnaround. You see the real reporting, the real communication rhythm and the real work quality under your brand.
The pilot's monthly loop runs: enquiries measured against baseline, the report forwarded untouched. Add a second client only when the first one proves the fit.
A standing scope per tier, agreed capacity and response times in writing, quarterly review of quality on real accounts. Growth happens at the pace the delivery earns.
WHAT HAPPENS WHEN YOU ENQUIRE
Pick a time and bring one workflow. Nothing is charged, and there is no form maze or sales script to sit through.
We look at your real figures, work out what the issue is costing you and pick the first thing worth fixing. If it does not stack up, we say so.
One workflow examined and one honest recommendation, whether or not you hire SevenLens. No obligation and no follow-up pressure.
CLIENT REFERENCE
Every project has solved a real business problem and saved a huge amount of manual work. We own everything we paid for, and we stay because we like working with Stuart, not because we are locked in.
WHO YOU WORK WITH
SevenLens is founder-led. Stuart Asta designs, builds and stands behind every engagement, with no account managers and no handovers.
You own everything: the code, the accounts, the data and the documentation. Another provider could take over tomorrow. Clients stay because the work earns its place, not because they are locked in.
About SevenLensHOW PRICING WORKS
SevenLens does not sell packages off a shelf. Every engagement starts with a dollar figure on the problem it solves, so you see the return before you commit. If the maths does not stack up, we tell you before you spend, not after.
COMMON QUESTIONS
No. The NDA and the agreement both say so: the relationship is contractually yours, we appear nowhere in the deliverables, and any client-facing communication happens through you.
Yes, and you can judge that before signing anything: ask for the sample report. Your brand, plain language, and the line that matters, rankings connected to calls and enquiries. If you find yourself editing it, tell us and we fix the template, not you.
Providers in this market advertise thirty to sixty percent, and those numbers are real enough at the template end. We would rather scope your actual clients and give you a wholesale number to price against, so the margin is honest rather than advertised.
Neither. Start with one pilot client, month to month. Volume discounts exist when volume exists, and the arrangement should survive on delivered work rather than contract clauses.
It is the most common shape we see. You keep doing the work your clients hired you for, local SEO gets fulfilled behind your brand, and your client gets one accountable relationship: you. We will happily brief your account lead well enough to sound dangerous in meetings.
Yes, all of it. The code, accounts, data and documentation are yours from day one. There is no lock-in, and another provider could take over if you ever wanted.
Stuart Asta, the founder. The person on your first call designs the work and stands behind it, with no account managers, no handovers and no offshore team you never meet.
We will tell you on the first call. A clear no is more useful than the wrong project, and it costs you nothing to find out where you stand.
WHERE TO START
Bring one real client you would run as a pilot, and how you would want to retail the work. On a short call we will scope it, send the sample report and the NDA, and give you a wholesale number to price against. If the economics do not work for your agency, we will say so on the call.
Book a call